Sully Baseball Daily Podcast – Logo Design Project. Draft Logo


With my podcast approaching its 1,000th episode and a few special episodes currently in preparation, I decided to use the Logo Design Project to create a new logo to be a visual representation. The podcast is daily, every single day since October 24, 2012 and 1,000 straight days is approaching this July.

My initial design concept was to have a baseball going through the clouds in a blue sky background with the name “Sully Baseball Daily Podcast” trailing it. It was loosely based on one of the one sheets from the Major League movies. But I realized it was too busy and not scalable at all.

My next idea was to take the shape of a smart phone with a baseball on the screen and ear buds coming out from the top. But like the original concept, it was not scalable and it looked sloppy.

When looking at logos for other podcasts, I saw a version of a logo for RSS feeds that had a pair of headphones as if the symbol was listening. I felt a variation of that could work for the podcast. I would have a baseball listening to on a set of headphones. It would simply illustrate the experience of the show.

First I made a circle and then using the arc tool, I made two curved lines to represent the seams of the baseball. I colored the ball white but used the gradient tool to make it less flat and more sphere like. Each stitch was a rounded rectangle with a gradient red. I added faintly a small circle at the top of the stitch to represent the hole in the leather of the ball. I grouped the elements and copied them several times.

The angle for each stitch was the single hardest part of the logo. I held a baseball as a model and that was fruitless as I didn’t always hold it at the same angle. I printed out a picture of a baseball and used that as the template for the angle of each stitch. I never felt like it was 100% correct but I also knew that I could have adjusted them non stop for the next month and still not feel like it was right.

Next I created the headphones. They consist of 5 rounded rectangles filled in black and the gradient adjusted on each shape to give it some shading. The 5 shapes were grouped, copied and flipped for the other “ear” of the ball.

After they were positioned, I made an arc to go from one ear to half way across and then I duplicated it, flipped it and adjusted it to look like the top of the headphones. I thickened the stroke for the headset.

I thought I was done, but I felt it was a little flat. So I made another arc, changed the fill to blue and duplicated it 3 times to represent the sound coming out of the headphones. I duplicated the three arcs, flipped them and made them sound for the other ear.

For the name, I used the text tool and found the Magneto Bold font. I added a slight shadow behind the name to avoid it looking flat. To add a little more energy to the name, I used the Arc Effect under “Warp” and gave it a slight bend.

With that, I have the first draft of my logo.


6 thoughts on “Sully Baseball Daily Podcast – Logo Design Project. Draft Logo

  1. Wow, I totally dig your logo. It has spirit, it expresses something, I feel movement coming out of it. I really dig the sound waves coming out from the headphones. That was a really nice addition. Looking at your logo, I felt like I was listening to your podcast already. Overall, I think your logo is real hip.

    I’m not so certain about the gradient on the baseball. I think it makes the baseball look complicated. I think a clean simple look would probably be better for what you’re going for. And, I really think you should reconsider the color of your words and the font. They’re both fun to look at, but I don’t think they translate well to other mediums and formats. Red is a notoriously tricky color of readability, and I think the font you chose will suffer from the same issue – although it might actually be the color of the text mixing me up.

  2. I do like the design but it is not working yet. I need to work on the stitches on the baseball and make them flow. Using the video tutorial left by Brian to make the stitches more uniform rather than use two different elements.

    I should make the outline around the ball less pronounced and do a little more shading on the ball.

    The name and the font just are not working yet. I will try a different font or 8 and see if there is a way to make it more defined and less of a distraction.

    I will try a baseball themed font and see if I can put it in the center of the baseball and do some variations of “Daily Podcast” underneath it.

    Then I will make a darker outline so the red shadow around it does not make the words look fuzzy. Either way, it will probably be clearer and still maintain its scalability and flexibility as a logo.

  3. Paul:

    This is great! The first thing I really like is the headphone action – the blue sound wave forms pumping off the sides – great graphic that makes it active.

    The red lettering below the ball is a little blurry, which may be my eyesight, or it’s the heavy shadow behind the letters. To keep it crisp, you may want to sharpen it up so it shows well in all sizes and shapes.

    I’m not sure if you designed it that way or if you forgot to bring to the front the inner rim of the headphones – to me it looks like that inner rim should be dark as well and that you shouldn’t be able to see the ball behind it (I’m probably not phrasing this right). The logo may balance a bit better too, if you scaled down the ball size so the image fits better with the font below.

    You have a topic that only brings happiness, so how can you go wrong. Who doesn’t love baseball, but one with hoppin’ headphones is a great graphic!

  4. Hi Paul,

    Great job on your logo! At first glance I knew what was going on. The content itself fully describes the purpose and leaves little room for questions.
    My thoughts would be to add the three dimensional effect to the baseball by using a drop shadow on the right side. Also, using a smaller flat circle at the bottom with shades of grey and adjusting the exposer will enhance the 3 dimensional effect as well.

    For the baseball stitching, I noticed the angle of the curves don’t match and some of the stiches are off balance. I would recommend starting with one side, get it perfect and then use the reflect tool to get an exact copy for the opposite side. If that doesn’t work, I found a youtube link for a baseball that shows how to get exact stitching done.

    Overall, great job!

  5. Hi Sully,

    I think you did a good job on this logo, I like the concept of the headphones over the baseball. Looking at it without any verbiage just points out what you are trying to achieve, listening to baseball. I think its simple enough design to make it smaller or larger in size and still make an impact without the overall logo getting misconstrued.

    A suggestion I could make is to change the placement of the wording of “Sully Baseball Daily Podcast”. I was thinking of maybe curving the words in a U shape along the baseball. Kind of opposite of the headphones that you have in place. It would make the overall space needed for the logo smaller and more symetric. Or maybe you could incorporate it in the stitching of the baseball? On the bottom line of the baseball stitches, there is one stitch that doesn’t have a red coloring like the others, its the bottom line 2nd one to the end (right side).

  6. Hey Sully — Nice idea for the logo design. I might suggestion having the “Sully Baseball Daily Podcast” on the baseball or otherwise more integrated, rather than below. Just a thought. Keep rocking it!

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s